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Social media platforms allow users to create polls to gather public opinion on diverse topics. However, we know little about what such polls are used for and how reliable they are, especially in significant contexts like elections. Focusing on the 2020 presidential elections in the U.S., this study shows that outcomes of election polls on Twitter deviate from election results despite their prevalence. Leveraging demographic inference and statistical analysis, we find that Twitter polls are disproportionately authored by male Republicans and exhibit a large bias towards candidate Donald Trump in comparison to mainstream polls. We investigate potential sources of biased outcomes from the point of view of inauthentic, automated, and counter-normative behavior. Using social media experiments and interviews with poll authors, we identify inconsistencies between public vote counts and those privately visible to poll authors, with the gap potentially attributable to purchased votes. We find that election polls tend to be more biased, contain more questionable votes, and attract more bots before the election day than after. We highlight and compare key factors contributing to biased poll outcomes. Finally, we identify instances of polls spreading voter fraud conspiracy theories and estimate that a couple of thousand such polls were posted in 2020. The study discusses the implications of biased election polls in the context of transparency and accountability of social media platforms. 

Polls posted on social media can provide information about public opinion on a variety of issues from business decisions to support for presidential election candidates. However, it is largely unknown whether the information provided by social polls is useful or not. To enhance our understanding of social polls, we examine nearly two thousand Twitter polls gauging support for U.S. presidential candidates during the 2016 and 2020 election campaigns. First, we describe the prevalence of social polls. Second, we characterize social polls in terms of the engagement they elicit and the response options they present. Third, leveraging machine learning models, we infer and describe several characteristics, including demographics and political leanings, of the users who author and interact with social polls. Finally, we study the relationship between social poll results, their attributes, and the characteristics of users interacting with them. Our findings suggest how and to what extent polling on Twitter is biased in terms of content, authorship, and audience. The 2016 and 2020 polls were predominantly crafted by older males and manifested a pronounced bias favoring candidate Donald Trump, whereas traditional surveys favored Democratic candidates. We further identify and explore the potential reasons for such biases and discuss their repercussions.